MEET MADDIE: There’s definitely something about Maddie… At 5’11 she is a long legged gazelle of a woman with a face so cute it could have been drawn for a Disney film. And yes, she may look and sound like a Scandinavian sex siren, but don’t be fooled in assuming that all you’d get from the magnificent Miss M is a glistening smile and a few girly giggles. When I’m having a down day, she’s the first person I go to for a confidence cleanse. Maybe there’s something in that Swedish air… Whatever it is, we could all learn a thing or two from this lady.

NOT JUST A PRETTY FACE: Maddie is one of the smartest women I’ve ever met and as driven as a golf ball; she is in her final year at Cass Business School, studying Business Finance with hopes of going onto grad school. How’s that for Girl Power?

What is ‘beautiful’ to you?
I know everybody says it is what you hold on the inside but I really believe that is true. When it comes to modelling you learn how subjective beauty actually is and how everyone sees you – and your looks – differently. At the end of the day it is what you have on the inside that counts.
But I must confess I have always had an extremely weak spot for guys with nice cheekbones…

What’s your top beauty secret?
Well except from eating healthy and not smoking it is training. And when I say train, I mean actually train, not walking with an incline on a treadmill. You know what they say – skinny girls look good in clothes but fit girls look good naked 😉
Except from that it is my gradual tan facial moisturiser, it makes me look so much better haha. Some girls can rock the pale look, but unfortunately I am not one of them.

What do you love the most about yourself? 
My abs and my brain. I really make an effort to work out and maintain my muscle. It’s not easy but the results make it worth it!