Happiness, Health

Are You Controversy Ready?

There is a protest taking place right now in London’s Hype Park.

But what are thousands of angry Londoners gathering to demonstrate against? Armed conflict? Sexual trafficking? Environmental issues? Foreign aid? Racism?

Nope. Thousands of people are “Taking Back the Beach”, protesting a poster. 

British online fitness company Protein World’s now infamous campaign is the biggest online topic of debate since the Blue+Black / Gold+White dress.

Appearing all over the London Underground, the poster shows a stunning female model standing strong in a tiny yellow bikini, right next to the question: “Are you beach body ready?”

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And the public were so outraged about it that Transport for London have agreed to remove the ad, after countless posters were vandalised by offended commuters.

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And now non commuters all over the country are angry and getting involved, thanks to social media’s tornado effect. Hashtags such as #Everybody’sReady and #EverydaySexism have been widely tweeted.

So strong was the outrage, that the Advertising Standards Authority have received around 270 complaints, mainly under the basis that it “objectified women and that it carried the insinuation that only svelte models were ready to go to the beach.”

And so, a change.org petition was created, boasting 69,204 supporters at the time of writing (4PM Saturday 2nd May).

Furthermore, Dove and plus size clothing brand Simply Be have parodied the poster, instead featuring larger, “more realistic” models.

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Dove said, “In 2004, 75% of women felt advertising and media set unrealistic standards of beauty. Today, that figure is 66%, with the perception being that more diversity is portrayed in the images of women we see around us”.

I must state that I do not support this poster and I do not agree with the ethos it is projecting. However, neither do i agree with the majority of the public outrage and the backlash of a fitness company choosing a fitness model to front their brand.

I find it quite ironic that in the process of defaming a company for their “irresponsible” message and “body shaming”, protestors have in fact extensively body shamed themselves, as have Dove and Simply Be.

Star of the campaign, 24 year old Australian Renee Somerfield, told the Huffington Post,

“I am a real person behind the image. I work very hard and live a healthy and active lifestyle which is why Protein World chose me for their campaign. I couldn’t work every day as a full time model by starving myself, dieting or not looking after my body. Nourish your body, be kind to it and it will love you right back, no matter your size.”

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Renee looks incredible, and in my opinion, she’s not lying about being healthy. She is obviously already of naturally slim build, tall, and her physique is strong. She is apparently a vegan too (as am I), and is probably well read on nutrition and fitness. Her Instagram will give you an insight (trusted or not) into her lifestyle. 

I don’t think Renee herself is the problem. I think it’s Protein World’s ill-advised wording and thoughtless delivery of their company’s values.

“Are You Beach Body Ready?” is offensive as it suggests that we women must conform to certain standards of beauty in order to be accepted on a beach. By placing Renee next to this question, they have connected her body to this notion, suggesting that her body is “Beach Body” standard. And this is wrong. 

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But if Renee’s body is “unrealistic” and “unhealthy”, what is the general consensus of health? Being over-weight? I am sad to say that I think the support of over weight women is just as irresponsible as the original Protein World posters. There is a trend of praising larger shapes. Renee’s physique requires great discipline and effort. Whether you too want to apply yourself to this level of fitness or not, we cannot curse this body shape and praise “curvy” shapes. (I do not agree with the term curvy being thrown around to describe “larger” people. The difference between curvy and unhealthy is quite easy to see when compared.

Every body is beautiful. It is okay to not be heavily body conscious. If you chose not to look after your body strictly, or even not at all, that is okay. But be sure of yourself, true to yourself, and happy with your choice. If you hate that Renee can look like that, don’t complain about it. Except yourself or do your best to create the healthiest version of yourself.

But there is a lot more wrong with this poster than the use of a slim model. In my opinion it highlights a deeper issue much more dangerous than “fat shaming” – it supports the ever growing cultural obsession with how we look, and the constant fetishisation of women’s bodies.

See Protein World’s odd idea of good PR on their Twitter. 

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Advice, Happiness, Health, Inspiration, Interview

TUESDAY TALKS: Melise Williams

MEET MELISE: Originally hailing from sunny Sydney, Australia, Melise Williams is a true globetrotter; she has shot with the best photographers and walked the runways of NYC, LA, Milan, Paris, Dubai, Turkey and New Zealand (to name a few…). Lucky for us, she is currently taking London by storm with her elfin features and Aussie wit.
NOT JUST A PRETTY FACE: Miss Williams is a passionate foodie, and keeps followers up to date with ‘THE FOODIE ADVENTURES OF A TRAVELLING MODEL’ on her Instagram. She is also a talented actress in training, so watch this space!
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What is ‘beautiful’ to you?
What is beautiful to me is not what’s on the outside but what you hold on the inside – your energy! I can’t put my finger on it but it’s when someone radiates a vibrant, beautiful energy. It’s catching almost! That’s what beauty means to me.
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What’s your top beauty secret?
My secret is honestly healthy living: eating well, sleep well, get rest, and be positive and keep believing in yourself. Also I love putting pure rose water on my skin (a little tip from my amazing grandmother) Also WATER WATER WATER. And if you want to treat yourself, do. ENJOY LIFE! You only have one!
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What do you love the most about yourself? 
My determination I think. Even though sometimes I can’t see the light, a little voice inside me says keep going because everything is going to be okay. And if it’s not okay, it’s not the end!
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